.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to snagging billions in financial backing yearly, have actually reared nearly $360 million until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation results from market concentration, increased regulatory stress, and also economical uncertainties.ADWEEK spoke to five VCs that remain to purchase adtech providers, in spite of these problems, about what they are actually looking for and also what they stay clear of. Possibly unsurprisingly, these financiers are targeting opportunities in privacy-focused innovations and industry-specific regions such as linked television.